Base London is characterised by a senior and well-balanced audience
The 2012 event attracted 930 delegates across one day, a 50% increase on the previous year, and nearly a three-fold increase since our launch in 2010. For 2013 we anticipate 1250 delegates.
In 2012 around 23% of delegates were public sector, 78% were senior management or above and 40% came from business with more than 500 employees (with 15% of these from business with more than 1000 employees). We expect these demographics to stay broadly the same in 2013.
Our innovative delegate pricing and entry model ensures the quality and quantity of our key audience - ie senior public sector management from London local authorities and central government, key agencies and senior management from the investment, property, utilities and construction.
For these individuals the event is free of charge. Manufacturers, vendors and some service providers pay a fixed rate of £200, unless of course they are exhibitors or sponsors who get packs of tickets for their staff and to invite clients.
Add this visitor profile to the 90 or so speakers and you have a highly suggestible and influential community which could represent an extremely effective route to market for your product or service.